What it does
- ◐AI assistant — Partial
- ◐Accounting — Partial
- ●Grain marketing — Yes
- ◐Field maps & agronomy — Partial
- ●Inputs — Yes
- ○Labor & staff — No
- ?Weather — Unverified
- ○Equipment data — No
- ●Elevator / buyer connection — Yes
- ●Mobile app — Yes
Farmers use a white-labeled portal/app branded by their retailer or cooperative: view and pay invoices and account balances, order inputs, apply for or view financing ('Point-of-Action Financing' with CHS Capital, Agri-Access/Compeer, AgQuest, CFA, TruChoice by Corteva, Growers Edge, John Deere Financial, ProPartners, WinField Secure), and in the grain module check the retailer's commodity bids, submit offers and eSign contracts. Accounting is 'partial' (invoice/statement/payment visibility only). Agronomy is 'partial' (integrations with agronomy planning tools; retailer agronomy team tools). AI: 'Goose' co-pilot (beta, 2024) is for retailer staff, not growers. Elevator integration covers the grower's own retailer/co-op grain desk via integrations with ag ERPs and grain offer systems. Weather not described on fetched pages.
| What the AI does | None — AgVend's 'Goose' AI co-pilot is for retailer staff, not the grower. |
|---|---|
| Crops and regions | North America; >100 ag retailers (vendor homepage, 2026); AgVend claimed its network represented ~20% of North American ag input retail after MFA Inc. joined (July 2023). Crop-agnostic. |
| Farm size | not published |
What it costs
| Pricing model | Paid by elevator / retailer — paid by elevator-retailer |
|---|---|
| Published price | not published (no pricing on agvend.com; retailers license the platform; farmers receive the retailer-branded app from their retailer at no stated charge) — accessed 2026-10-25 |
Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.
Your data
| Who owns it, who sees it | AgVend's privacy policy (last updated May 27, 2026) says AgVend does not 'sell' personal information under the CCPA, discloses personal data to service providers and advertising/analytics partners (cookie-based 'sharing' with opt-out), and excludes data it processes as a service provider on behalf of retailer customers, so grower account data ownership is governed by the retailer's agreements. |
|---|---|
| Can you leave with it? | ? Data export and deletion terms not yet researched; scheduled for the next review. |
The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.
Who is behind it
| Company | AgVend, Inc. |
|---|---|
| Ownership | Private, investor-backed — VC-backed private |
| What else they sell | part of ag retailer/fintech |
| Headquarters | Austin, Texas (US) — Austin, Texas, USA (201 W 5th St, 16th Floor; founded in Minneapolis/San Francisco) |
| Built and supported | US-built; serves North American ag retailers and their grower customers; support delivered through the retailer and AgVend. |
| Founded | 2017 |
| Funding and acquisitions | Founded Aug 2017 (site launched Jan 2018) by Alexander Reichert and Eli Rosenberg as an online ag-input marketplace; $1.75M seed led by 8VC (April 2018) with Green Bay Ventures, Precursor Ventures, FJ Labs and others; pivoted to retailer-branded 'digital enablement' software; growth equity investment from Tidemark (March 2025, amount undisclosed). Later/other rounds not verified. |
| Status | Active. Not a product a farmer buys directly: the farmer gets it only if their retailer or cooperative is an AgVend partner, and the app carries the retailer's brand (e.g. a co-op's own app). Original 2018 consumer-facing price-comparison marketplace model no longer appears on the vendor site. |
Sources
Accessed on the dates shown. Product, HQ, privacy and 2018/2025 funding are from vendor and primary sources; funding amounts after seed are undisclosed and intermediate rounds unverified; weather capability unverified; no public pricing.
- AgVend homepage (accessed 2026-10-25; supports product description, Team Hub, grain tool features, integrations, >100 retailers, Austin address, no pricing)
- AgVend Privacy Policy (May 27, 2026) (accessed 2026-10-25; supports data_policy_one_line, legal name/address)
- AgFunderNews: AgVend raises $1.75m seed (Apr 2018) (accessed 2026-10-25; supports founded year, founders, seed round, investors, original HQ)
- AgVend: Captures 20% of NA ag input retail market after MFA partnership (Jul 24 2023) (accessed 2026-10-25; supports network size, growers count, Austin HQ, CEO)
- CropLife: AgVend point-of-action financing partners (accessed 2026-10-25; supports financing partners list)
- CropLife: AgVend unveils Goose AI co-pilot (accessed 2026-10-25; supports cap_ai_assistant (retailer-staff tool))
- Foley: Tidemark growth equity investment in AgVend (Mar 4 2025) (accessed 2026-10-25; supports 2025 funding, product description)
Change log
- Initial listing from Phase 1 research.
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