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Farmers Business Network vs Harvest Profit
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
Farmers Business Network describes 5 of 10 capabilities (1 partial); Harvest Profit describes 3 (3 partial). They differ on ai assistant, accounting, inputs, weather, equipment data, elevator / buyer connection. Both describe grain marketing, mobile app.
| Capability | Farmers Business Network | Harvest Profit |
|---|---|---|
| AI assistant | ● Yes | ○ No |
| Accounting | ○ No | ◐ Partial |
| Grain marketing | ● Yes | ● Yes |
| Field maps & agronomy | ◐ Partial | ◐ Partial |
| Inputs | ● Yes | ◐ Partial |
| Labor & staff | ○ No | ○ No |
| Weather | ? Unverified | ○ No |
| Equipment data | ? Unverified | ● Yes |
| Elevator / buyer connection | ● Yes | ○ No |
| Mobile app | ● Yes | ● Yes |
Farmers Business Network: Norm is FBN's AI advisor for agronomy/farm-management questions (FBN calls it a proprietary LLM; site warns 'Norm can make mistakes'). FBN Direct sells crop protection, fertilizer, seed, animal health, feed and supplies direct-to-farm. FBN Crop Marketing lets members 'review local bids, manage contracts, scale tickets, and even receive payments' with grain buyers. FBN Finance offers land loans, operating lines 'of up to $5 million', equipment loans. Agronomy analytics are benchmarking/seed-performance insights from member data rather than a full field-mapping tool.
Harvest Profit: Positioned as cost-and-profit tracking rather than general-ledger bookkeeping: real-time farm P&L, field-by-field cost of production and profitability, year-over-year comparison, equipment cost analysis (no bank sync, Schedule F or payroll described). Grain marketing: marketing plan builder with price/date target notifications, contract/hedge tracking, grain inventory management, auto-updating revenue from CBOT price data (live markets US and Canada only). Field maps: 'Profit Maps' and a Crop Planner with interactive map visualization; no imagery or agronomy. Inputs: input cost tracking referenced in testimonials only. Equipment: John Deere Operations Center integration and Agrimatics Libra CART (grain cart scale). No elevator/buyer, weather, labor or AI features described. Mobile app on Apple App Store and Google Play.
Price, data and ownership
| Farmers Business Network | Harvest Profit | |
|---|---|---|
| Company | Farmer's Business Network, Inc. | Harvest Profit, LLC (Deere & Company (John Deere) — 'Part of the John Deere family since 2020') |
| Category | input purchasing | accounting-financials |
| What the AI does | Generic assistant — Norm answers agronomy and farm-management questions; FBN's pages do not state that it reads a member's own records. | None |
| Pricing model | Free | Subscription |
| Published price | 'Membership is free.' 'Fees may apply for certain product and service offerings other than FBN membership.' (fbn.com, accessed 2026-10-25). Norm pricing not published. | Standard: $1,600 per year (30-day money-back guarantee); 'Hands On' tier: $5,000 USD (billing period not stated; includes pre-season, mid-season and post-harvest meetings and custom data entry); 14-day free trial, no credit card required; no acreage tiers listed. Accessed 2026-10-25 at harvestprofit.com/pricing. |
| Your data | FBN states 'all data provided to FBN always remains the data of the farmer contributing it' and 'FBN has never — and will never — sell member data', nor share it with seed or input companies; member data is anonymized and used in aggregated analytics. | Harvest Profit's privacy link redirects to John Deere's privacy pages; Deere's Data Services & Subscriptions Statement (updated April 2026) is headed 'YOU CONTROL YOUR BUSINESS DATA' and says Deere 'may share in aggregate, statistical form, non-personal information with our partners, affiliates or advisors' and may share data with authorized dealers unless you restrict it; Harvest Profit's Terms (Aug 25, 2025) say 'Company and its affiliates and related entities may use data and other information relating to the provision, use and performance' of the Service and do not contain an explicit customer-ownership clause. |
| Crops and regions | US and Canada; 117,000+ member farms, 187M acres (July 2025 release); row crops and livestock | Crops not specified; available in the United States, Canada, New Zealand and Australia ('4 countries') |
| Farm size | Not published | Not published |
| Ownership | Private, investor-backed — VC-backed private | Public company (subsidiary) — subsidiary of public (Deere & Company, NYSE: DE) |
| What else they sell | Ag retailer / fintech — part of ag retailer/fintech | Equipment maker — part of equipment maker |
| Headquarters | San Francisco, CA (US) | West Fargo, North Dakota (US) |
| Built and supported | US-built; US and Canada support (online, phone, on-farm per fbn.com) | US-built (Fargo/West Fargo, ND team 'that lives, works, and plays in farm country'); support by email ([email protected]) and scheduled calls; contracting entities for Canada and Australia/New Zealand are John Deere Canada ULC and John Deere Limited |
| Founded | 2014 | 2015 |
| Status | Active. July 2025 raise tied to expanding Norm AI into crop marketing, finance and risk management. | Active, operating under its own brand and website as a John Deere company. Logo reads 'Farm Business Software By John Deere'. Core category recorded as accounting-financials (profit tracking) rather than whole-farm management because the vendor does not offer bookkeeping, labor, weather or agronomy modules. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Prices are quoted as shown on the vendor page on the review date and change often. Sources with access dates are on each product page: Farmers Business Network and Harvest Profit. Request a correction.