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Farmers Business Network vs Taranis
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
Farmers Business Network describes 5 of 10 capabilities (1 partial); Taranis describes 4 (1 partial). They differ on grain marketing, field maps & agronomy, inputs, weather, elevator / buyer connection. Both describe ai assistant, mobile app.
| Capability | Farmers Business Network | Taranis |
|---|---|---|
| AI assistant | ● Yes | ● Yes |
| Accounting | ○ No | ○ No |
| Grain marketing | ● Yes | ○ No |
| Field maps & agronomy | ◐ Partial | ● Yes |
| Inputs | ● Yes | ◐ Partial |
| Labor & staff | ○ No | ○ No |
| Weather | ? Unverified | ● Yes |
| Equipment data | ? Unverified | ? Unverified |
| Elevator / buyer connection | ● Yes | ○ No |
| Mobile app | ● Yes | ● Yes |
Farmers Business Network: Norm is FBN's AI advisor for agronomy/farm-management questions (FBN calls it a proprietary LLM; site warns 'Norm can make mistakes'). FBN Direct sells crop protection, fertilizer, seed, animal health, feed and supplies direct-to-farm. FBN Crop Marketing lets members 'review local bids, manage contracts, scale tickets, and even receive payments' with grain buyers. FBN Finance offers land loans, operating lines 'of up to $5 million', equipment loans. Agronomy analytics are benchmarking/seed-performance insights from member data rather than a full field-mapping tool.
Taranis: Taranis flies drone 'missions' (service plans of 4-6 missions/season) producing leaf-level detections of stand count, weeds, insects, disease and nutrient deficiency; broadacre satellite monitoring with weather/precipitation layers. Ag Assistant is a generative-AI tool producing zone-level agronomy recommendations and season summaries. Yield Impact (May 2026) estimates bu/ac yield loss per detected threat on enrolled corn acres. Input relevance is via recommendations sold alongside retailers' crop-protection portfolios (Syngenta partnership), not an input marketplace. iOS/Android app plus web dashboard.
Price, data and ownership
| Farmers Business Network | Taranis | |
|---|---|---|
| Company | Farmer's Business Network, Inc. | Taranis |
| Category | input purchasing | field maps-agronomy |
| What the AI does | Generic assistant — Norm answers agronomy and farm-management questions; FBN's pages do not state that it reads a member's own records. | Acts on your records — Ag Assistant generates zone-level recommendations from the farm's own Taranis imagery; sold through advisors. |
| Pricing model | Free | Paid by elevator / retailer |
| Published price | 'Membership is free.' 'Fees may apply for certain product and service offerings other than FBN membership.' (fbn.com, accessed 2026-10-25). Norm pricing not published. | Not published |
| Your data | FBN states 'all data provided to FBN always remains the data of the farmer contributing it' and 'FBN has never — and will never — sell member data', nor share it with seed or input companies; member data is anonymized and used in aggregated analytics. | Taranis grower page says customer data is protected by a 'multi-tiered security model'; a privacy/data-ownership policy was not retrievable this session, so ownership and sharing terms are not published here. |
| Crops and regions | US and Canada; 117,000+ member farms, 187M acres (July 2025 release); row crops and livestock | Corn and soybeans, US Midwest focus; Yield Impact corn-only for 2026 with soybeans planned 2027 |
| Farm size | Not published | Not published |
| Ownership | Private, investor-backed — VC-backed private | Private, investor-backed — VC-backed private |
| What else they sell | Ag retailer / fintech — part of ag retailer/fintech | Farm software co. — farm-software-only company |
| Headquarters | San Francisco, CA (US) | Westfield/Carmel, IN (US) |
| Built and supported | US-built; US and Canada support (online, phone, on-farm per fbn.com) | Founded in Israel (R&D in Tel Aviv); US HQ and sales in Indiana; full-service drone data capture in US Midwest |
| Founded | 2014 | 2015 |
| Status | Active. July 2025 raise tied to expanding Norm AI into crop marketing, finance and risk management. | Active. Go-to-market is retailer/advisor-first: vendor says it sells 'through agricultural retailers and advisors' with 100+ retail/advisor partners, and grower page directs farmers to 'FIND YOUR ADVISOR'; no direct-to-farmer purchase path or price is published, so a US farmer typically accesses Taranis via a participating retailer. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Sources with access dates are on each product page: Farmers Business Network and Taranis. Request a correction.