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AGI Farmobile vs Indigo Ag
Both rows from the comparison table, set side by side. Nothing here is a recommendation; the facts are the vendors' own public statements, cited on each product page.
Capabilities
AGI Farmobile describes 3 of 10 capabilities (2 partial); Indigo Ag describes 1 (4 partial). They differ on accounting, grain marketing, field maps & agronomy, inputs, weather, equipment data, mobile app.
| Capability | AGI Farmobile | Indigo Ag |
|---|---|---|
| AI assistant | ○ No | ○ No |
| Accounting | ? Unverified | ○ No |
| Grain marketing | ? Unverified | ◐ Partial |
| Field maps & agronomy | ● Yes | ◐ Partial |
| Inputs | ○ No | ● Yes |
| Labor & staff | ○ No | ○ No |
| Weather | ◐ Partial | ○ No |
| Equipment data | ● Yes | ? Unverified |
| Elevator / buyer connection | ◐ Partial | ◐ Partial |
| Mobile app | ● Yes | ◐ Partial |
AGI Farmobile: PUC is a plug-in cab device that streams 'second-by-second source data from a mixed fleet' (engine, diagnostic, planting, spraying, harvest, spreading, GPS) over cellular to the DataEngine platform, which ingests, standardizes, views and shares data (export .csv/.shp/GeoJSON; DataFeed API to third-party systems; permission-based sharing with advisors; universal wireless file transfer office-to-cab). No equipment brands are named on the pages fetched. Elevator/buyer 'partial' and weather 'partial' only via the broader AGI SureTrack FARM app, whose listing describes weather stations, bin monitoring, grain marketing and bookkeeping tools; accounting and grain marketing within Farmobile itself unverified. Farmobile data has been used for carbon/sustainability MMRV (ESMC Eco-Harvest partnership, Oct 2024).
Indigo Ag: Inputs: Indigo sells biotrinsic biological seed treatments (14 US products per vendor; e.g., Nemora FP bionematicide for SCN launching spring 2026) and the CLIPS on-planter application device, distributed through partners such as GROWMARK. Carbon: farmers enroll fields online at app.indigoag.com, enter field boundaries and 4+ years of crop/practice history, and receive 75% of net credit revenue on a five-year payment schedule (up to 20% of credits held in a buffer pool, unpaid); vendor cites up to $80 per credit for new 2025 sales as an estimate, not a guarantee; available across the continental US for 18 crops. Grain marketing: Indigo exited grain buying in March 2022 (The Andersons took over legacy contracts) and repositioned Market+ as merchandising software for grain buyers (bids, contracts, auto-hedge, branded storefront); no farmer-facing marketplace page exists on indigoag.com today. Buyer integrations: Carbon by Indigo works with 40+ agribusinesses and Source by Indigo (sustainable sourcing for food companies) was spun into Terion in June 2026. Mobile: enrollment and account management run through the web app at app.indigoag.com; no dedicated farmer mobile app described.
Price, data and ownership
| AGI Farmobile | Indigo Ag | |
|---|---|---|
| Company | Farmobile, Inc. (operating as AGI Farmobile / AGI SureTrack LLC, Lenexa, Kansas) (Ag Growth International Inc. (AGI), Winnipeg, Manitoba, Canada (TSX: AFN)) | Indigo Ag, Inc. (Flagship Pioneering (founding and lead investor; Indigo is a Flagship ecosystem company - not a wholly owned subsidiary)) |
| Category | equipment-machine data | input purchasing |
| What the AI does | None | None |
| Pricing model | Contact sales | Free |
| Published price | farmobile.com/subscriptions lists a device subscription with features but no price; 'Universal Wireless File Transfer' $250 (USD) per device per year (USA, 1-year plan). AGI's PUC brand page says 'Contact us for more information or for AGI Farmobile PUC maintenance and support services.' Accessed 2026-10-25. | Not published |
| Your data | Farmobile markets itself as 'AGRICULTURE'S INDEPENDENT DATA COMPANY' with 'permission-based sharing with trusted advisors' and displays an Ag Data Transparent affiliation logo, but its posted privacy policy (last updated 2016-12-31) does not state who owns farm data, says 'Farmobile may share Personal Information... with its partners and affiliates', and the site references a 'collect-share-monetize' strategy and revenue opportunities through the Farmobile DataStore exchange. | Indigo's Carbon grower-information page states 'Information about your farm is yours' and that grower information 'will never be shared by Indigo with another organization, without the grower's consent'; the general privacy policy adds that Indigo 'has not sold consumer personal data of California residents in the last twelve months' but 'may sell, transfer, or otherwise disclose our database of Personal Data to an actual or potential successor entity.' |
| Crops and regions | US and Canada row crops (mixed-fleet machine data); not published in detail | Carbon program: continental US, 18 crops (vendor). Biologicals: row crops incl. corn, soybeans, wheat, cotton, rice; sold in US and internationally (Turkey, Mexico, India, Brazil, Germany). |
| Farm size | Not published | Not published |
| Ownership | Public company (subsidiary) — subsidiary of public | Private, investor-backed — VC-backed private |
| What else they sell | Equipment maker — part of equipment maker | Seed / chemical co. — part of input/seed-chem company (Indigo sells biological crop inputs and sustainability/carbon programs; it is not an equipment maker, grain buyer or retailer, and exited grain buying in 2022) |
| Headquarters | Lenexa, Kansas (US) | Boston, MA (US) |
| Built and supported | US-built (Kansas); owned by Canadian public company; US support via AGI ('Contact us' for PUC maintenance and support) | US-built (Boston HQ; operations in 14 countries incl. India JV Grow Indigo, Brazil, Europe); US support phone 844-828-0240 |
| Founded | 2013 | 2013 |
| Status | Still offered but low-profile: farmobile.com is live (copyright 2026, but pages carry a noindex directive and content last modified Jan 2024; privacy policy dated 2016); AGI lists 'AGI FARMOBILE' as a farm brand and the PUC device as a current product; AGI SureTrack FARM Android app last updated July 24, 2025 (1K+ downloads). AGI's 2025 MD&A reports only Farm and Commercial segments with no Digital/Farmobile mention, and AGI's March 24, 2026 results announced a restructuring and portfolio review. Current commercial status should be treated as unverified beyond these signals. | Company active, but the farmer-facing grain marketplace is effectively gone: Indigo stopped buying grain in March 2022, no Market+ or Marketplace product page appears on indigoag.com (the /marketplace and /marketplus URLs resolve to the Sustainability Solutions page), and the most recent vendor news item about Market+ is from 2021. A third-party directory listing for 'Market+ Merchandise' (grain-buyer merchandising software) remained live as of March 2026, so Market+ may persist as buyer-side software; Indigo has not published a formal discontinuation notice (unverified). The Source sustainable-sourcing business left Indigo for Terion in June 2026. Today Indigo sells farmers carbon-program enrollment and biological inputs. |
| Confidence | partially verified | partially verified |
| Last reviewed | 2026-10-25 | 2026-10-25 |
Prices are quoted as shown on the vendor page on the review date and change often. Sources with access dates are on each product page: AGI Farmobile and Indigo Ag. Request a correction.