What it does
- ○AI assistant — No
- ○Accounting — No
- ◐Grain marketing — Partial
- ◐Field maps & agronomy — Partial
- ●Inputs — Yes
- ○Labor & staff — No
- ○Weather — No
- ?Equipment data — Unverified
- ◐Elevator / buyer connection — Partial
- ◐Mobile app — Partial
Inputs: Indigo sells biotrinsic biological seed treatments (14 US products per vendor; e.g., Nemora FP bionematicide for SCN launching spring 2026) and the CLIPS on-planter application device, distributed through partners such as GROWMARK. Carbon: farmers enroll fields online at app.indigoag.com, enter field boundaries and 4+ years of crop/practice history, and receive 75% of net credit revenue on a five-year payment schedule (up to 20% of credits held in a buffer pool, unpaid); vendor cites up to $80 per credit for new 2025 sales as an estimate, not a guarantee; available across the continental US for 18 crops. Grain marketing: Indigo exited grain buying in March 2022 (The Andersons took over legacy contracts) and repositioned Market+ as merchandising software for grain buyers (bids, contracts, auto-hedge, branded storefront); no farmer-facing marketplace page exists on indigoag.com today. Buyer integrations: Carbon by Indigo works with 40+ agribusinesses and Source by Indigo (sustainable sourcing for food companies) was spun into Terion in June 2026. Mobile: enrollment and account management run through the web app at app.indigoag.com; no dedicated farmer mobile app described.
| What the AI does | None |
|---|---|
| Crops and regions | Carbon program: continental US, 18 crops (vendor). Biologicals: row crops incl. corn, soybeans, wheat, cotton, rice; sold in US and internationally (Turkey, Mexico, India, Brazil, Germany). |
| Farm size | not published (vendor states ~3,000 US farmers in sustainability programs) |
What it costs
| Pricing model | Free — free to enroll (carbon program revenue share: farmer receives 75% of net credit sale price); biologicals priced through retail/distribution partners (contact sales) |
|---|---|
| Published price | not published for biologicals; carbon program terms published as '75% of net revenue from the average sale price of each credit' with 'up to $80 per credit' cited for new 2025 sales as a non-guaranteed estimate (indigoag.com/carbon/get-started, accessed 2026-10-25) |
Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.
Your data
| Who owns it, who sees it | Indigo's Carbon grower-information page states 'Information about your farm is yours' and that grower information 'will never be shared by Indigo with another organization, without the grower's consent'; the general privacy policy adds that Indigo 'has not sold consumer personal data of California residents in the last twelve months' but 'may sell, transfer, or otherwise disclose our database of Personal Data to an actual or potential successor entity.' |
|---|---|
| Can you leave with it? | ? Data export and deletion terms not yet researched; scheduled for the next review. |
The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.
Who is behind it
| Company | Indigo Ag, Inc. — parent: Flagship Pioneering (founding and lead investor; Indigo is a Flagship ecosystem company - not a wholly owned subsidiary) |
|---|---|
| Ownership | Private, investor-backed — VC-backed private |
| What else they sell | part of input/seed-chem company (Indigo sells biological crop inputs and sustainability/carbon programs; it is not an equipment maker, grain buyer or retailer, and exited grain buying in 2022) |
| Headquarters | Boston, MA (US) — Boston, MA, USA (500 Rutherford Ave, Boston, MA 02129) |
| Built and supported | US-built (Boston HQ; operations in 14 countries incl. India JV Grow Indigo, Brazil, Europe); US support phone 844-828-0240 |
| Founded | 2013 |
| Funding and acquisitions | Founded 2013 as Symbiota by Flagship Pioneering; renamed Indigo Agriculture 2016. Raised $156M at $1.4B valuation (Sept 2017), $250M Series E (2018), ~$500M at $3.5B valuation (2020), $250M+ led by Flagship with State of Michigan Retirement System and Lingotto (Sept 2023) at a valuation 'well below' $3.5B (PitchBook estimated ~$200M, which Indigo disputed). Acquired TellusLabs (2018). Indigo Marketplace launched 2018, renamed Market+ Dec 2021; exited grain buying March 2022 (The Andersons took legacy contracts). Layoffs in 2021 and March 2023; CEO Dean Banks appointed Feb 2024 and company reorganized into Sustainability Solutions and Biological Products units (May 2024). June 2026: Flagship merged Indigo's Source business with CIBO Technologies to form Terion. Jan 2026: 12-year deal to sell 2.85M soil carbon credits to Microsoft. |
| Status | Company active, but the farmer-facing grain marketplace is effectively gone: Indigo stopped buying grain in March 2022, no Market+ or Marketplace product page appears on indigoag.com (the /marketplace and /marketplus URLs resolve to the Sustainability Solutions page), and the most recent vendor news item about Market+ is from 2021. A third-party directory listing for 'Market+ Merchandise' (grain-buyer merchandising software) remained live as of March 2026, so Market+ may persist as buyer-side software; Indigo has not published a formal discontinuation notice (unverified). The Source sustainable-sourcing business left Indigo for Terion in June 2026. Today Indigo sells farmers carbon-program enrollment and biological inputs. |
Sources
Accessed on the dates shown. Current offerings, carbon terms, data policy, 2022 exit from grain buying, 2024 reorganization and 2026 Terion spin-out are from vendor pages. Funding history and valuation rely on Wikipedia, CropLife, Boston Globe and Bloomberg. Whether Market+ is still sold to grain buyers is unverified: no vendor product page or discontinuation notice found.
- Indigo Ag - home (accessed 2026-10-25; supports product list (biologicals, CLIPS, Carbon, Source), hq, no Market+ on site, GROWMARK partnership)
- Carbon by Indigo (accessed 2026-10-25; supports pricing_model (75% share, 5-year schedule, buffer pool), crops_regions (continental US, 18 crops))
- Carbon by Indigo - Get Started (accessed 2026-10-25; supports current_public_price (75% net, up to $80/credit 2025 estimate), enrollment via app.indigoag.com, cap_mobile_app)
- Grower information practices - Indigo Carbon (accessed 2026-10-25; supports data_policy_one_line)
- Indigo Ag Privacy Policy (accessed 2026-10-25; supports data_policy_one_line)
- Introducing Market+ (Indigo news, 2021-12-07) (accessed 2026-10-25; supports Market+ history, product modules)
- Indigo Completes Strategic Evolution to Digital Merchandising Application Provider (2022-03-10) (accessed 2026-10-25; supports exit from grain buying, The Andersons, status_notes)
- Indigo Ag Sets Out Plan for Renewal (2024-05-02) (accessed 2026-10-25; supports reorganization into two units, CEO Dean Banks, founded 2013, 14 countries, exit of non-core businesses)
- Indigo In the News (2025-2026 items) (accessed 2026-10-25; supports Microsoft 2.85M credit deal (Jan 2026), Terion (Jun 2026), Nemora FP (Oct 2025), carbon batches)
- Flagship Pioneering announces formation of Terion (2026-06-18) (accessed 2026-10-25; supports Source business moved to Terion, Flagship relationship, hq)
- Indigo Ag Accelerates Sustainability Programs with $250 Million Funding Round (CropLife, 2023-09-16) (accessed 2026-10-25; supports funding_acquisitions (2023 round, investors))
- Boston agtech firm Indigo Ag raises big round but sees drop in value (Boston Globe, 2023-09-15) (accessed 2026-10-25; supports valuation drop, March 2023 layoffs, grain-selling struggles)
- Farm Startups Bent on Shaking Up Cargill, ADM Are Stumbling (Bloomberg via Energy Connects, 2024-06-12) (accessed 2026-10-25; supports status_notes (dropped businesses, focus on seed coatings and carbon), valuation estimates)
- Market+ Merchandise - Feed & Grain directory (modified 2026-03-06) (accessed 2026-10-25; supports status_notes (Market+ buyer-side listing still present), cap_grain_marketing)
- Indigo Agriculture - Wikipedia (accessed 2026-10-25; supports founded_year, founders, funding history 2016-2020, TellusLabs, Marketplace 2018 launch - secondary source)
Change log
- Initial listing from Phase 1 research.
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