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AGI Farmobile

AGI Farmobile (DataEngine platform, PUC device, DataFeed API, Farmobile app; part of AGI SureTrack). By Farmobile, Inc. (operating as AGI Farmobile / AGI SureTrack LLC, Lenexa, Kansas) (Ag Growth International Inc. (AGI), Winnipeg, Manitoba, Canada (TSX: AFN))

Vendor website equipment-machine data Confidence: partially verified Last reviewed

What it does

  • ○AI assistant — No
  • ?Accounting — Unverified
  • ?Grain marketing — Unverified
  • ●Field maps & agronomy — Yes
  • ○Inputs — No
  • ○Labor & staff — No
  • ◐Weather — Partial
  • ●Equipment data — Yes
  • ◐Elevator / buyer connection — Partial
  • ●Mobile app — Yes

PUC is a plug-in cab device that streams 'second-by-second source data from a mixed fleet' (engine, diagnostic, planting, spraying, harvest, spreading, GPS) over cellular to the DataEngine platform, which ingests, standardizes, views and shares data (export .csv/.shp/GeoJSON; DataFeed API to third-party systems; permission-based sharing with advisors; universal wireless file transfer office-to-cab). No equipment brands are named on the pages fetched. Elevator/buyer 'partial' and weather 'partial' only via the broader AGI SureTrack FARM app, whose listing describes weather stations, bin monitoring, grain marketing and bookkeeping tools; accounting and grain marketing within Farmobile itself unverified. Farmobile data has been used for carbon/sustainability MMRV (ESMC Eco-Harvest partnership, Oct 2024).

What the AI doesNone
Crops and regionsUS and Canada row crops (mixed-fleet machine data); not published in detail
Farm sizenot published

What it costs

Pricing modelContact sales — contact sales
Published pricefarmobile.com/subscriptions lists a device subscription with features but no price; 'Universal Wireless File Transfer' $250 (USD) per device per year (USA, 1-year plan). AGI's PUC brand page says 'Contact us for more information or for AGI Farmobile PUC maintenance and support services.' Accessed 2026-10-25.

Quoted as shown on the vendor's page on the access date. Promotional prices are noted separately from list where the vendor showed both. Prices change; verify with the vendor.

Your data

Who owns it, who sees itFarmobile markets itself as 'AGRICULTURE'S INDEPENDENT DATA COMPANY' with 'permission-based sharing with trusted advisors' and displays an Ag Data Transparent affiliation logo, but its posted privacy policy (last updated 2016-12-31) does not state who owns farm data, says 'Farmobile may share Personal Information... with its partners and affiliates', and the site references a 'collect-share-monetize' strategy and revenue opportunities through the Farmobile DataStore exchange.
Can you leave with it?? Data export and deletion terms not yet researched; scheduled for the next review.

The first line is our paraphrase of the vendor's policy; the linked document in Sources is what governs.

Who is behind it

CompanyFarmobile, Inc. (operating as AGI Farmobile / AGI SureTrack LLC, Lenexa, Kansas) — parent: Ag Growth International Inc. (AGI), Winnipeg, Manitoba, Canada (TSX: AFN)
OwnershipPublic company (subsidiary) — subsidiary of public
What else they sellpart of equipment maker
HeadquartersLenexa, Kansas (US) — Lenexa, Kansas, USA (AGI SureTrack LLC per Google Play listing); parent Winnipeg, Manitoba, Canada
Built and supportedUS-built (Kansas); owned by Canadian public company; US support via AGI ('Contact us' for PUC maintenance and support)
Founded2013
Funding and acquisitionsFounded 2013 (Jason Tatge, co-founder/CEO); $5.5M Series A led by Anterra Capital (per Global AgInvesting); AGI $15M minority investment 2019; AGI acquired all remaining shares April 16, 2021 (price undisclosed, cash). AGI announced AGI Digital reorganization Dec 29, 2022 with ~3% workforce cut and $65-80M goodwill/intangible impairment in the Digital segment.
StatusStill offered but low-profile: farmobile.com is live (copyright 2026, but pages carry a noindex directive and content last modified Jan 2024; privacy policy dated 2016); AGI lists 'AGI FARMOBILE' as a farm brand and the PUC device as a current product; AGI SureTrack FARM Android app last updated July 24, 2025 (1K+ downloads). AGI's 2025 MD&A reports only Farm and Commercial segments with no Digital/Farmobile mention, and AGI's March 24, 2026 results announced a restructuring and portfolio review. Current commercial status should be treated as unverified beyond these signals.

Sources

Accessed on the dates shown. Ownership and acquisition history verified from AGI releases; product and the one published price from farmobile.com; but the vendor site appears stale (2016 privacy policy, noindex, 2024 content), AGI's current filings do not mention Farmobile, and most capability/pricing details are not published, so current commercial status is uncertain.

  1. Farmobile - Home (accessed 2026-10-25; supports product, capability_notes, data_policy_one_line, status_notes)
  2. Farmobile - DataEngine (accessed 2026-10-25; supports capability_notes, cap_equipment_integrations, affiliations (Ag Data Transparent logo))
  3. Farmobile - Subscriptions (accessed 2026-10-25; supports current_public_price, pricing_model)
  4. Farmobile - Privacy Policy (last updated 2016-12-31) (accessed 2026-10-25; supports data_policy_one_line)
  5. Farmobile - Terms of Use page (accessed 2026-10-25; supports data_policy_one_line (collect-share-monetize, DataStore))
  6. AGI - AGI Farmobile PUC Device brand page (accessed 2026-10-25; supports status_notes, capability_notes, pricing_model (contact us))
  7. AGI Announces Acquisition of Remaining Stake in Farmobile (2021-04-16) (accessed 2026-10-25; supports parent_company, ownership, funding_acquisitions)
  8. AgriMarketing - Farmobile Acquired By AGI (2021-04-21) (accessed 2026-10-25; supports founded_year, funding_acquisitions ($15M 2019))
  9. AGI Announces Plan for AGI Digital Reorganization (2022-12-29) (accessed 2026-10-25; supports funding_acquisitions, status_notes)
  10. Google Play - AGI SureTrack FARM (accessed 2026-10-25; supports hq_city_state_country (Lenexa, KS), cap_mobile_app, capability_notes, status_notes)
  11. ESMC Eco-Harvest partners with AGI (2024-10-23) (accessed 2026-10-25; supports capability_notes (PUC/DataEngine use for MMRV))
  12. AGI Q3 2025 MD&A (accessed 2026-10-25; supports status_notes (segments; TSX: AFN))
  13. AGI Q4/FY2025 results and restructuring (2026-03-24) (accessed 2026-10-25; supports status_notes, parent_company (Winnipeg HQ))
  14. Global AgInvesting - Farmobile raises $5.5M Series A (accessed 2026-10-25; supports funding_acquisitions (seen in search results only))

Change log

  • Initial listing from Phase 1 research.

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